Marketing staff are expected to communicate a wealth of information to a wide variety of stakeholders. They are asked to convey the benefits of on-campus housing in an increasingly competitive market as well as provide the vital information that will enhance the student experience. By collecting and sharing examples of work from a variety of campuses, departments can be inspired to create innovative, high-quality work of their own.
In recent years, one of the highlights of ACUHO-I Business Operations Conference has been presentation of entries in the annual Marketing Awards competition. Viewing entries through the years provides evidence of design trends, emerging strategies, and the issues of the times. For example, in 2020 a new category was added to highlight the work done to educate students and staff on COVID-19 protocols.
Compiling an ever-growing online repository of samples is a valuable way to educate and motivate all campuses to improve their marketing efforts. While it is understood that there are differences in resources, staff, budgets, and organizational structure from campus to campus, each one holds the potential to find creative ways to convey the value of campus housing.
Brochure/Booklet
Ohio University Welcome Guide
Crisis Communication
Louisiana State University Campus Safety Virtual Forum
Email Marketing
Kennesaw State University, “Your KSU Journey Starts Here”
Hand-Out (Printed)
Louisiana State University Move-In Mailer
Interactive Marketing
University of Arizona Admitted Student Day Dorm Signs
Large-Format Printed Piece
Washington State University, Pullman
Logo/Mark/Icon
Louisiana State University Eye of the Tiger HOME
Overall Campaign
Kennesaw State University Life Just Got Brighter, Move-In
Poster
Kennesaw State University Tune Into You
Social Media
Central Washington University “Meet Your RA”
Specialty Item/Promotional Item
University of Arizona hat
Specialty/Other
Kennesaw State University Humans v Zombies
Videos
Minnesota State University, Mankato Housing Options for International Students
Website
Washington State University, Pullman (housing.wsu.edu)